Stories of the Girls Director's Cut
The National Breast Cancer Foundation says that 1 out of 18 women will get breast cancer in their lifetime. So what’s the most effective way to fight it? Awareness. The more women know about prevention and treatment the better.
This campaign features real people and real survivors, speaking honestly about breast cancer—the second leading cause of death among women. It’s a conversation that’s universal among women everywhere. So let’s talk realer and lets talk louder--much louder.
This campaign work included television, print, out of home, digital and high profile placement. These spots aired daily during many high impact shows, including the Emmy’s and the World Series and led to an increase in mammography appointments by 337% over the previous year.
Directed by The Barkers
DP: Andy Lilien
Hair & Makeup by Jenna Baltes
Original Music by The Barkers
Sound Engineered by Sean McConnell
Client: Advocate Healthcare
Agency: HY Connect
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